Digital marketing is the practice of promoting products, services, or brands through digital platforms, including search engines, social media, email,...

Learning to keep customers is crucial for growing your business and it is usually less expensive to retain customers than...

The era of "spray and pray" customer acquisition is over. Customer acquisition economics in e-commerce have changed, with average losses...

Losing a customer costs businesses $29 today—triple what it was a decade ago. Acquiring a new customer? That's five times...

Customer acquisition is the mechanism that transforms a business from an idea into an operational entity. Every company that survives...